I think the price point and durability arguments are hyperbole though.
Anyone can have a bad experience with durability of any brand. It just takes a one off set to go south to sour someone. Like someone else mentioned earlier, the durability issues have been put to bed since 2SPro.
Using the USD/CAD exchange to say that a custom Bauer set costs over $4k doesn't make sense. Don't buy from the US if you're in Canada, CAD retail is only ever a couple hundred at most more than the USD retail if you buy from a Canadian dealer.
The graphic is lacking, but arguing that it's to drive everyone to the custom route is a bit of a stretch.
They're not perfect by any means, but there's a middle ground between Perfect All The Time and Shit Quality Greedy Fat Cats